(877) 564-6794

Blog

Comments (0)

 

THE 2019 SUMMER FESTIVAL SEASON IS COMING

 

It used to be that when you wanted to see your favorite band play live you had to make sure to buy a ticket for the nearest venue when their tour came through your town. Today you have a much better chance of catching your favorite artist, and a whole lot more, when the Summer festival season kicks off.

 

But for more casual concertgoers, the commitment required for a top festival experience like Coachella, Bonnaroo or Governor’s Ball, requires time, money and a lot of energy. For marketers, we see this as a unique opportunity to predict and serve the needs of a highly receptive consumer demographic.

 

DON’T GET HYDRATED, STAY HYDRATED

 

Music & art festivals are all about preparation for the types of stress that you are most likely to encounter. Too often, festival goers arrive on grounds for the day only to find that they forgot a reusable sports water bottle and must now rely on trips to the drinking fountain, or expensive bottled water. WithLogos provides a wide variety of customizable options, but for festival use, we recommend the affordable and collapsible “flask” style bottle which is virtually weightless when empty and comes with an attachable carabiner.

            Collapsible Water BottleAluminum Bike Bottle                

Our many standard style sports water bottle options allow marketers to be very specific with the messaging they look to provide. These options have broad appeal for their: durability, insulation, spill-resistant lids & FDA fulfillment.

 

But if you really want to make a big splash at your next music festival, we recommend bringing a collapsible trigger sprayer! This is the best and surest way to keep you, and anyone around you, cool when the sun beats down between acts.

                                                                                   Collapsible Trigger Sprayer

*Pro-Tip: a drop or two of essential oil mixed with your water will add a little something special to the feel of the mist on your skin. We recommend peppermint :)



BECOME A NUMBER #1 FAN-NY

 

Well, at least wearing a fanny pack you know that you will be cooler than that joke. But seriously, fanny packs make an ideal, and dare we say, “hip,” addition to every festival outfit. Not only are backpacks frowned upon—and sometimes not allowed at all—they tend to be burdensome and rub those around you the wrong way, literally.

 

Keeping your most important items in a fanny pack means you can keep everything you need safe and secure. But what actually qualifies as essential contents for a festival fanny pack?

 

Here is our list:

 

  • EARPLUGS: for when the sound is doing long-term damage, or to get some sleep when camping

  • SUNSCREEN: If there’s one thing that should be with you at all times…

  • HAND SANITIZER: Have you been in a port-o-potty?

  • INSECT REPELLENT: Always good to have, but absolutely essential in certain climates

  • LIP BALM: If you plan to do any kissing later. Some options have a mirror!

  • PONCHO: Especially good for waiting out downpours

  • WATERPROOF POUCH: We love this item, not only for cell phones but ANYTHING that should not be exposed to any water...wink, wink

Custom Ear PlugsWaterproof Phone PouchCustom Insect Repellent

With all the newfound freedom that a fanny pack provides for your hands, here are some things we suggest you try to take advantage of:

 

Shoot the breeze with friends and actually shoot some breeze with a Custom Mini Fan.

 

Custom Mini Fan

Keep the crowd bouncing with a Beach Ball, or two.

Custom Beach Ball

Channel your inner child (or hippie) with easy-breezy bubbles

Custom Bubbles

MAKING IT A WEEKEND

 

Many of our favorite summer music festivals take place over the course of 3 days and feature tent camping. While pricier glamping options are available in many cases, the general crowd is left to negotiate shared resources and long bathroom lines.

 

One of the great gifts you can give to someone these days, especially at a festival in the middle of nowhere, is POWER! Charging power, that is. How will you capture the magic of being at a festival when your phone battery is dead?

 

WithLogos has plenty of great charging bank options that can and should be part of your festival preparedness kit. Or if you are a company looking to spend some quality time with potential customers, set up a stand with free charging banks to borrow, and maybe chat each person up while they wait for their phones to charge ;)

                                                       Custom Power Bank  

And while we all think we have the energy to make it through 3 grueling days and nights of music and dancing in the sun, the reality of a 3-day desert party can be a bit of a shock to the system. Especially when a stove to make coffee is the hardest thing to come by, it is good to know that the prepared festival goer can pack enough energy drinks & energy shots to fight off caffeine headaches and keep the party going.

 

                          Custom Energy DrinkCustom Energy Shot

 

HONORABLE MENTION

 

It goes without saying that sunglasses are an essential festival item, but many folks already own a nice pair. However, most people do not own a folding pair with custom printed lenses. It’s safe to say that whatever is visible on these lenses will live on in photos for years to come!

 

                                                      Custom Logo Lenses Sunglasses

The other thing to note about sunglasses at a festival is that a lot of folks know not to bring their most expensive pair to the party—meaning they are on the lookout for a good backup pair!

 

Marketing to festival goers is not only a fun exercise in branding it is also a rare occasion in this era of marketing when you can actually develop a true connection with your core audience.

 

WithLogos wishes everyone a happy summer...and seriously, bring some sunscreen!

 

 

 

 

 

 

 

 

Comments (0)

Swag

Tradeshow Marketing: 3 Keys to Swag Like a Boss

By Conor Monahan

 

Tradeshows are overwhelming

But with the right B2B and B2C engagement goals in mind, as well as the marketing tools to get there, your team will feel confident about meeting their brand-love challenge head-on.

 

For Starters, Don't do what they do!

Not exactly—at least. Promotional swag is an obligatory part of every tradeshow, and there are many different reasons that people enjoy it. But all promotional swag suffers from the same marketing problem: SATURATION.

 

One brand bleeds into another, and the return on investment you made in choosing your promotional giveaway drops significantly.

 

But the issue really isn’t with the swag or your brand, so much as the result of branding.

 

Boring branding that is.

 

So take a look at WithLogos’ suggestions for a few key areas to help promote your brand and deliver a better ROI for your marketing and advertising goals.

 

Key 1

Talk with your team about choosing the perfect promotional swag item, or items, and try to surprise your audience. You want your team to feel confident and empowered to deliver this promotional item. Don’t send them out there feeling embarrassed!

Instead ask, “Is there a useful item that speaks to our core audience, in a way that acknowledges an unrecognized need?”  

                                                                  

Looking beyond the fact that we all need to drink water to survive, Custom Printed Sugar-Free 5 Hour Energy Shots connect with your audience in more dire territory: staying awake through the whole tradeshow.

 Awaken Your Core Audience

This giveaway makes it easy to become a crowd favorite, ensuring as many impressions as your team can handle. From here your team may establish a connection directly from the idea of recognizing a need, link by link, impression by impression, to your product or service.

 

Key 2

Try toying with the “convention” of the convention. By delivering a message so unexpected, or personal, your swag will avoid a destiny-date with the garbage can.

 

Imagine something out of the ordinary and say it. Then print it! On a Mug, Stress Reliever Ball, or (best of all) reusable Office Stationery.

 

Writing by hand is not dead; it has just grown less exciting than writing on your “device.” Remind your clients why they should be excited to give your pen to a colleague as a joke.

 

                                                                         

A Pen Can Be Worth 1000 Words

  • “I love dogs...a lot more than humans!”

  • “This whole conversation could have been an email.”

 

One exercise to help get the creative juices flowing is to imagine your giveaway being brought to a holiday white elephant gift exchange. What would make you laugh?

 

Key 3

Capitalize on the current cultural moment as if it were a post on your social media account.

 

It’s ok to be trendy—in fact, it helps bring strangers together around a common idea. By uniting a group of tradeshow attendees around a popular idea or joke, you offer immediate benefit for their participation with your brand.


                                  

As phones continue to grow larger and more expensive, innovative additions like the Spin Pop, a more affordable version of Popsocket, guarantee a popular and affordable return for your investment.

 

But don’t stop at the mere practicality of a PopSocket: remember Key 1. Why not engage with your clients on an emotional level, asking them to make a fun choice that instantly outdoes your competitor’s simple brand marketing.

 

The internet and photos of cute animals were made for each other. It’s a natural entry point to engage your audience, asking: “Are you a fluffy cat lover, or exceptionally cute dog lover?”


                          VS.

 

Then deliver the results of your poll direct to their email. What you have there is an emotionally driven connection, as well as a top-of-funnel lead regarding what interests this individual holds.

 

Pretty handy work for a little Phone Holder!

 

 

 

 

 

Comments (0)

Holiday Roundup: April  

By Jeffrey Hannig

 

What’s not to love about pranks, candy, and taxes?

 

April starts off with a bang—sometimes literally depending on who’s doing the pranking. April Fool’s Day is an excellent way to bring fun into your house, office or carpool. If you’re not taking advantage of this fun holiday with the very best prank ideas, you’re missing out.

 Custom Beach Balls

The Internet is full of Great Office Pranks, but the best ones come from the heart. The better you know someone and what makes them tick, the better the prank. April Fool’s Day is Monday, April 1st, so get cracking on some great ideas.

 

Hint: Go Big or go home...Ok, maybe not that big, but at least something This Big!

 

The one day of the year when (almost) everyone is on time

 

No one wants to admit they love tax day, but deep down inside, we all feel less stressed knowing taxes are out of the way, and we can plan on maybe, possibly, hopefully—if I filled out that one form correctly this time—getting a refund. Fingers crossed!

 

Certified Public Accountants and Tax Professionals use all sorts of ways to remind their clients to stay organized throughout the year, but nothing comes close to a dedicated tax ledger to keep yourself organized. These money-themed stress relievers also come in handy!

 

 

 Custom Journal BookCustom $100 Stress Ball

Did you know: Taxes were initially implemented in 1861—coincidentally, this is the same year American’s began cheating on their taxes! To help fund the American Civil War, a three percent tax on wages over $800 per year went directly to the war effort. How much of our personal income was taxed, why, and when taxes were due varied for almost 100 years after that. It wasn’t until 1955 that April 15 became the official tax deadline.



If you didn’t have enough fun tracking down receipts and W2’s, April offers another great opportunity for a different sort of treasure hunt.

 

Due to a shortage of chocolate bunnies, Easter has been canceled

 

April Fools! We had to get you at some point, right?

 

Easter 2019, or Easter Sunday, is Sunday, April 21st.

 

Historically, Easter Sunday begins as a spiritual celebration. Today, many Americans still hold this tradition, but nearly everyone thinks of Easter as a day to come together with family. Searching for Easter baskets, eggs, and candy is common, as is reestablishing a connection with Nature. Spring should have officially sprung, even if April tends to be marked by cold blasts and lots of rain.

 

Kids love Easter for the prizes, Easter Egg Hunts, Easter arts and crafts, and the candy (of course). If you’re organizing an Easter Egg Hunt and are looking for something other than candy to give away, we’ve got you covered.

Custom Bubbles Light Up Fidget SpinnerCustom Spin Pop

 

Or if you’re a business owner looking to get more involved in your community, there’s plenty you can do to make the most of this community-focused holiday.

 


Every day is Earth Day

 

What’s more fun than giving back to the very thing that makes life possible? Apparently, lots of things because one of the most common things people Google about this holiday is, “When is Earth Day?”

 

Earth Day 2019 is Monday, April 22nd. How you celebrate is up to you. It could be something as simple as going for a hike and appreciating nature, or something as involved as volunteering to clean up a waterfront or local highway. You could plant a tree or organize a trash pick up in your neighborhood. The possibilities for Earth Day Activities are endless, and hopefully, inspire you to give back more often.

16oz Stainless Steel Travel MugCustom Collapsible BottleCustom 25oz Aluminum Bike Bottle

WithLogos’ re-useable water bottles & coffee containers make for an enduring reminder of our obligation to take care of the earth. In particular, collapsible water bottles and to-go coffee containers help reduce one of society’s most recent environmental scourages.

 

Don’t let stress get the best of you

 

You may or may not be aware, but April is National Stress Awareness Month.

 

It’s fitting, being tax season and all, but we’re here to tell you that one day, this one little task shouldn’t ruin what potentially could be the best month of the year. A great way to offset stress is to get involved with your community. Whether that means participating with your office on April Fools Day, joining your local church for the Easter Sunday Ceremony, committing to volunteer more starting on Earth Day, or just keeping one of these little guys handy, April is full of options to overcome the stress of tax day.

 

 

Earth Stress Ball

So, relax, draw a bath and squish your stress away!

 

 

 

Comments (0)

Anxiety

3 Keys To Help Ease Your Patient’s Dental Anxiety

by Conor Monahan

 

Is there a more shared feeling of dread in the western world than that of a quickly approaching visit to the dentist?

 

Probably.

 

But “dental anxiety” is most likely the scariest thing we face that is actually a benefit to our health (most adults have moved past broccoli).

 

So, what is it about the dentist that consistently conjures up our worst fears?

 

Sensory Overload

It’s hard to say that a dentist’s office is more stimulating on our psyche than, say, a smartphone, or rush hour traffic, but it is worth noting that annual dental check-ups are among the most invasive experiences most of us will undergo for the whole year.

 

While a new app may be sending high-frequency messaging to our brain engaging our emotions and desires, your dental hygienist is actually inside your head—physically, doing...stuff. The sensation that results from a typical cleaning registers in ways that app-developers can only dream of—for now.

 

And there is really nothing that is going to change about the intimate nature of the work. So it makes sense to apply some strategy to the hygienist/client relationship:

 

Develop a rapport and get to know each other. This helps take the edge off, while conversation helps normalize the dynamic that is felt between you two.

 

  • Remember, this can be the beginning of a lifelong relationship

  • Acknowledge that this is kind of a funny thing—for both of you

  • Engage in the scope of work and oral hygiene in general

 

This last bullet point is such an important one! Dental hygiene is absolutely fascinating, and increasing patient knowledge on the subject not only minimizes the time they spend with the bibb on but has the added benefit of disarming their general fear of the unknown—replacing it with the calm assurance you feel when visiting with a friend.


Sameness

How is it that thousands of dental offices all over the country all seem to resemble each other? This sameness is surely a trigger, which evokes all of our dental experiences, past, and present.

 

Whether it’s the pastel color schemes, suburban waiting rooms, that hard to define smell (it’s always the same), or the far off jazz playing just loud enough to remind you that maybe you haven't been brushing as much as you should—something has got to give.

 

So instead of falling into the trap of trying to re-formulate the dentist office blueprint only to have it resemble a hip cafe or another layout patients will quickly learn to dread, we think it is time that dental receptions get a competitive makeover!

 

Dentists, it is time to turn the wall space, table-tops, counter and airways over to your staff and encourage them to decorate.

 

Let some feeling flow back into the novacaine-decor of your reception room. Try setting your practice apart by choosing a theme that embraces the unique character of someone or something in the office.

 

Two of the most successful companies of the last 50 years have done this:

 

  • Virgin Atlantic continues to lead the airline industry through an emphasis on design, service, and entertainment. By investing in opportunities to “make flying fun again,” they have created a cult-following of everyday consumers who wish to avoid the doldrums and stress of flying

  • In designing stores that reflect the “unique character of the neighborhoods they serve,” Starbucks has launched a brand of welcoming and familiar coffeehouses without rival.



Give Me Something In Return (...so that I return)

The only redeeming part of going to the dentist as a kid is the opportunity to dig through the treasure box at the end of your visit. If you did not get to experience this growing up, this news might be adding insult to injury. Apologies.

 

So why does that feeling of reward have to stop—especially as you are stuck going to the dentist for life—now that you have to pay for it?

 

As trusted voices in business routinely note, generosity can go a long way to endearing a customer to your business for life. And businesses that invest in generosity will be rewarded when that word of mouth endorsement delivers new customers and deepens existing loyalty.

 

The trick is not so much about giving away branded items, as it is demonstrating the investment your business has in a client’s well-being.

 

Sometimes wellness may be acknowledged with a simple gift:

  • Lip Balm rejuvenates lips after they have been stretched and dried during a long dentist visit 

    Cube Lip Balm
  • Or a themed stress reliever which will help disarm patients having trouble relaxing

Tooth Stress Reliever

Select reception areas now even feature a self-serve beverage fridge, which always feels like a trick, right? (Should I take the one with sugar in it?)

 

But maybe more enlightened businesses will take advantage of ever-increasing ways that they may serve clients needs beyond the walls of their office:

 

  • Custom printed Pop-Sockets appeal to a range of demographics: show the kids your hip and help their parents make their way in the brave new world. Pop-Sockets also help patients who may opt to watch content on their phone during a visit.

  • Promote healthy habits while reinforcing your brand by offering something for patients to drink from...other than that little wax cup!

Really, the opportunities are endlessly personalizable because this is about you creating a generous relationship with your clients—even if you are scheduling their next root canal.

 

 

 

Comments (0)

 PeepHole

The #1 Cyber Security Solution Used By Silicon Valley

By Conor Monahan

 

With an array of web-based devices already on the market and many more on the way, 2019 promises to bring consumers and businesses closer together than ever before.

 

But with round-the-clock access to our homes and businesses, accessories like Amazon Echo, Google Home, and Nest may compromise an already thin network firewall, potentially creating opportunities for cyber-criminals to take advantage of our false sense of privacy.

 

Despite the threat that these new devices may pose to our domestic security, one of the greatest threats to our cybersecurity—and also the most common—is too often overlooked.

 

The Internet of Things

 

When someone purchases a “smart” device—an accessory that requires connecting to a home Wi-Fi router—their home and every piece of technology connected to that Wi-Fi source now belong to the network of devices collectively known as “The Internet of Things” (IoT).

 

However, years before talking speakers and remote thermostats entered our homes, we all logged on to the IoT when we chose to buy computers equipped with Webcams.

 

While not connected to the internet, the camera mounted to your monitor is simply a camera—capable of taking photos and video. Yet, when connected to the internet, this camera becomes a lens through which we expose our intended selves, sharing it with the world. Unfortunately, the benefits of this rapidly-adopted technology are only as good as the security we practice in our online lives.

 

As explained in this video, anxiety over webcam hacking should not be labeled “paranoia.”

 

For more clarification regarding webcam privacy, a simple YouTube search demonstrates not only how easy it is for criminals to access laptop and household cameras, but also just how staggering the demand for tutorials is. These “how-to” videos offer every would-be crook a step-by-step guide for how to get a front-row seat at your keyboard.   

 

In exchange for convenience, we have let our defenses down.

 

Experts at the New York Times & Wall Street Journal continue to weigh in, all offering a similar refrain on the subject of online privacy: there is no one cure-all to protect yourself or your business. Instead, the safest position combines multiple layers of defense.

 

Another safe bet is to look at what Silicon Valley’s elite do and copy them!

 

Well, how do the experts protect themselves?

 

Back in 2016, Founder and CEO of Facebook, Mark Zuckerberg posted a photo online celebrating the anniversary of Instagram.

 

The meteoric success of the Facebook-owned photo-sharing site impresses, but it was something in the background of the photo that garnered the most public attention. Visible to the naked eye was the fact that Zuckerberg had placed industrial tape over the camera and microphone outlet of his personal laptop.

 

If this isn’t a ringing endorsement to “err on the side of caution,” then one has never existed.

 

Tech savants, like Zuckerberg, know how easily hackers gain access to your laptop camera and audio jack. Using any readily obtained administration tool known as a Remote Access Terminal (RAT), a hacker may take full control of any tech device from a remote location.

Scary.

 

Ready to break out the tape?

 

At the very least we should all look to find a practical option to moderate when our webcam is accessible. The securest way to do this is by obstructing the view with a “Webcam Cover.”

 

For the non-billionaires out there, WithLogos offers a pragmatic, immediate solution. Working with our manufacturers, we ensure that your branded webcam cover is the very thing that stands in the way of cybercriminals.

Swivel Web Cam Cover

The best thing about webcam covers is that you avoid the sticky side-effects of tape while maintaining the functionality of your camera. The other best thing is knowing that you are gaining user-fidelity as your brand looks back at every user, signaling confidence and security.

 

 

 

Comments (0)

 

Holiday Roundup: March Into March  

By Jeffrey Hannig

 

Rain, rain go away

 

March can’t help but bring some seasonal change with it, but more than anything it brings a reason to celebrate. After months of enduring cold and dreary weather, we’re finally rewarded with a few days of sunshine and warmth...maybe!

 

It should come as no surprise that with these sunny days come holidays marked by indulgence—and with that, naturally comes the desire to march in a parade (see what we did there?)!

 

College students may have Mardis Gras marked on the calendar, but somehow it seems to sneak up on the rest of us—that’s because it changes every year!

 

Consider this your warning, reminder, and invitation to celebrate something in March.

 

Who’s Mardi and where can I go to get some Gras?

 

New Orleans is where you want to be for Mardi Gras 2019, but that shouldn’t stop you from celebrating if you can’t make it down to the Bayou by Tuesday, March 5th.

 

Prepare yourself for beads, mugs, cups, throws, and decorations, a swell of purple, green and gold that overcomes every office, street, and bar for the day. To make the most of your experience, consider buying a simple Mardi Gras costume or mask—bonus points if you have any original flair from the Big Easy.

 

Get Custom Mardi Gras Throws at WithLogos:

 Light Up Fidget SpinnerPlush Alligator      Hand Clapper

And check out this National Geographic Video for more Mardi Gras details. And remember that March is a month for celebrating and making it through winter. Spring is nearly here!

 

The pot of gold at the end of the rainy season

 

St. Patrick’s Day is another Americanized holiday festively marked by excessive drinking—and coworkers subsequently calling out sick. Whose idea was it to have these holidays fall less than two weeks apart?

 

But even schoolchildren know that celebrating this holiday begins early in the day, and is as much about social frivolity and general merriment than it is solely about drinking green beer!

 

For those of you doing the math, St. Patrick’s Day 2019 falls on a Sunday, March 17th. So if you were planning on coming up with St. Patrick’s Day ideas, like what to wear, bring to a party or where to find your local Irish Pub, you better do so well-before Friday the 15th.

 

That’s because thanks to years of March party-enthusiasm, as well as thousands of colleges around the United States, holidays like  “St.Paddy’s” tend to stretch out over the entire weekend.

WithLogos’ advice: Go Green, and plan a full weekend of celebrations! Be prepared to turn this much-loved social holiday into a marketing lightning rod.

 

 

The future is female

 

Odds are that you’ve seen a post or two with this quote recently—and it couldn’t be more accurate.

 

This is an increasingly exciting time to be a woman—or to be married to a woman or to simply acknowledge the women in your life—which makes International Women's Day a relevant and beneficial theme to build on across personal and business life!

 

International Women’s Day 2019 will be celebrated on March 8th.

 

The best way to celebrate is by investing meaning into every female encounter throughout your day. If you own a business or manage a team, you may consider decorating or branding to curate opportunities for your team to boost meaningful engagement.

 

Get involved early and make the most out of this wonderful day celebrating the advancement of women’s rights.

 

Spring forward

 

Not sure if losing an hour of sleep warrants any celebration, but it’s nice to have on your radar all the same. Daylight Savings Time starts Sunday, March 10th.

  

If losing an hour of sleep sounds like a horrible way to welcome spring into your life, think of it this way instead: you’re giving up an hour of sleep for longer days.

 

You may ask yourself, “What will your business accomplish with the extra daylight? “

 

Try promoting the theme of exercise for employees by sponsoring run or bike to work competitions, or similar exercise themed goals. Support these efforts with:

  • Water bottles

  • Sunscreen

  • Towels

  • SPF Lip Balm

 

Whatever you choose to do, we think an extra hour of daylight after work calls for...another celebration!

 

WithLogos Wishes You Many Safe Celebrations in March

 

It’s fun to joke about overdoing it when there is so much to be excited for, but in all seriousness, spring is a wonderful time of year that shouldn’t be spoiled by a few bad decisions. Make sure to kick your spring off safely because this summer’s going to be even better!