The #1 Cyber Security Solution Used By Silicon Valley
By Conor Monahan
With an array of web-based devices already on the market and many more on the way, 2019 promises to bring consumers and businesses closer together than ever before.
But with round-the-clock access to our homes and businesses, accessories like Amazon Echo, Google Home, and Nest may compromise an already thin network firewall, potentially creating opportunities for cyber-criminals to take advantage of our false sense of privacy.
Despite the threat that these new devices may pose to our domestic security, one of the greatest threats to our cybersecurity—and also the most common—is too often overlooked.
The Internet of Things
When someone purchases a “smart” device—an accessory that requires connecting to a home Wi-Fi router—their home and every piece of technology connected to that Wi-Fi source now belong to the network of devices collectively known as “The Internet of Things” (IoT).
However, years before talking speakers and remote thermostats entered our homes, we all logged on to the IoT when we chose to buy computers equipped with Webcams.
While not connected to the internet, the camera mounted to your monitor is simply a camera—capable of taking photos and video. Yet, when connected to the internet, this camera becomes a lens through which we expose our intended selves, sharing it with the world. Unfortunately, the benefits of this rapidly-adopted technology are only as good as the security we practice in our online lives.
As explained in this video, anxiety over webcam hacking should not be labeled “paranoia.”
For more clarification regarding webcam privacy, a simple YouTube search demonstrates not only how easy it is for criminals to access laptop and household cameras, but also just how staggering the demand for tutorials is. These “how-to” videos offer every would-be crook a step-by-step guide for how to get a front-row seat at your keyboard.
In exchange for convenience, we have let our defenses down.
Experts at the New York Times & Wall Street Journal continue to weigh in, all offering a similar refrain on the subject of online privacy: there is no one cure-all to protect yourself or your business. Instead, the safest position combines multiple layers of defense.
Another safe bet is to look at what Silicon Valley’s elite do and copy them!
Well, how do the experts protect themselves?
Back in 2016, Founder and CEO of Facebook, Mark Zuckerberg posted a photo online celebrating the anniversary of Instagram.
The meteoric success of the Facebook-owned photo-sharing site impresses, but it was something in the background of the photo that garnered the most public attention. Visible to the naked eye was the fact that Zuckerberg had placed industrial tape over the camera and microphone outlet of his personal laptop.
If this isn’t a ringing endorsement to “err on the side of caution,” then one has never existed.
Tech savants, like Zuckerberg, know how easily hackers gain access to your laptop camera and audio jack. Using any readily obtained administration tool known as a Remote Access Terminal (RAT), a hacker may take full control of any tech device from a remote location.
Ready to break out the tape?
At the very least we should all look to find a practical option to moderate when our webcam is accessible. The securest way to do this is by obstructing the view with a “Webcam Cover.”
For the non-billionaires out there, WithLogos offers a pragmatic, immediate solution. Working with our manufacturers, we ensure that your branded webcam cover is the very thing that stands in the way of cybercriminals.
The best thing about webcam covers is that you avoid the sticky side-effects of tape while maintaining the functionality of your camera. The other best thing is knowing that you are gaining user-fidelity as your brand looks back at every user, signaling confidence and security.